Channel Spotlight: From the Desk of Curt Allen—WE for Channel

February 14, 2018 Curt Allen

Are these traditional products keeping your business’ lights on: POTs, PBX/Centrex, T1’s, DSL, MPLS…? If so, I strongly recommend you stock up on flashlights!

The race to the cloud by businesses is beyond on. Most are well into the implementation phase. But while the earliest adopters understand the relevance of the underlying network architecture to cloud transformation, many don’t know the rocky road that lies ahead of them. As you put your business and reputation as a trusted advisor for these businesses on the line, it’s critical to work with a service provider that’s as invested in your success as they are their own.

As part of a Master agency for over a decade, our organization built much of our business on Type 2 access and legacy products from telcos like the one I now represent. In that role, I saw the seismic shift taking place in the market as companies drove their cloud migration strategies forward. Knowing Windstream Enterprise was carefully following this shift excited me. I knew the partner community needed a service provider that understood the shift and had a laser-focused approach on getting ahead of it for customers and partners alike. And I knew with the consolidation in the market, Windstream Enterprise was one of the few remaining providers positioned to address this change and to lead the evolution.

Reimagining the Windstream Enterprise brand

This week we unveiled the new Windstream Enterprise (WE for short). Our brand has been reimagined to represent the transformative work we’re doing to become a more valuable and agile business partner for you and our customers. It defines us as a company focused on the change ahead in terms of our products, our people and our customers. More importantly, it defines as a partner for channel leaders like you.

That in mind, I’d encourage our channel partners to take a look at our press announcement and the short video (below) highlighting our new brand. Windstream Enterprise President Layne Levine also discusses our transformation – how it started, where it’s going and what it means – on our Insights blog.

We strongly believe you’ll see our ongoing transformation as part of a natural evolution for our company; one that clearly highlights our continued commitment to creating the best channel program in the market.

That’s important to know, because just as your customers are counting on you to guide them through change, I’ve made it my mission to make sure Windstream Enterprise is there to help YOU through it. And I’m fully confident that partners who embrace this change as we have will realize bright, profitable futures, too.

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